'Compare and contrast the intended and emergent approach to strategic Essay

'Compare and contrast the intended and emergent approach to strategic management' and compare this to Dixons - Essay Example Mintzberg has lectured for several years on management and has authored several books on strategic management. The article is useful in researching Dixon’s strategy formulation process. Mintzberg article is geared at highlighting how the management can implement strategies that ensure organisational competitive edge. Pretorius and Maritz (2011) agree with Mintzberg that strategies should be based on the business environment. However, Ansoff (1991) disagrees with Mintzberg by critiquing the sample used in design school theory and asserting that strategies should not focus on the entire organization. Mintzberg conquers with Mintzberg and Waters (1985), that some strategies are emergent while other are deliberate. Concludes by asserting that strategy formulation should be controlled and executives must have the responsibility in the formulation. The article is useful in understanding modern strategy formulation in organisations since it focuses on the factors that should be consi dered in strategy formulation and responsibility of executives. I my view, the article offer a constructive approach to strategy formulation. 2. Ansoff, H., (1991). Critique of Henry Mintzberg's 'The design school: reconsidering the basic premises of strategic management,' Strategic Management Journal, Vol. 12, PP 449-461. ... Ansoff explains how managers can manage changes in the environment through incremental strategies. Ansoff disagrees with Mintzberg and Waters (1985) and Pretorius and Maritz (2011), by concluding that it is impractical to formulate a strategy in an uncertain business environment. Ansoff provides an essential background for reviewing the history of strategy formulation in organisation. Kipping and Cailluet (2010) Aluminum industry case study confirms his views since managers have only implemented incremental strategies. Ansoff provides valuable criticism of design school since according to him it failed both prescriptive and descriptive observations. Ansoff suggests that managers should rely on trial and error and gradual strategies in low turbulent environment. I disagree with Ansoff since he did not offer any suggestions on strategy formulation in rapidly changing environments. 3. Mintzberg, H., and Waters, J. A., (1985) Of Strategies Deliberate and Emergent, Strategic Management Jo urnal, Vol. 6, PP 257-272. Mintzberg and Waters (1985) provide the framework of different strategic choices in the organisation. The article is aimed at highlighting different strategic formulation approaches. Some critical aspects of strategy formulation outlined by Mintzberg and Waters include types of strategies. Both Mintzberg and Waters are both reputable business authors. The article is useful in researching Dixon’s strategy formulation process. The paper offers both intended and emergent strategies like entrepreneurial strategy, ideological strategy, Consensus strategy, and Imposed strategy that are helpful in studying strategy formulation